Monday, July 9, 2012

Strategic Business Planning Co's Books and Publications Spotlight

Strategic Business Planning Co's Books and Publications Spotlight:

The patent commercialization books by Hall and Hinkelman are available from LuLu Press:

Perpetual Innovation: A Guide to Strategic Planning, Patent Commercialization and Enduring Competitive Advantage

Paperback, 288 Pages 
Price: $49.95
Ships in 3-5 business days
Perpetual Innovation describes the strategic planning process necessary for managers and inventors to bringing protected technologies to market. This book outlines the ways to organize for innovation and how best to commercialize intellectual property (patents) nationally and internationally. Valuation and decision-making methods are presented for assessing the value of technology at early stages and preparing for the best methods of value realization. Key to market success is being first to market, with a superior product and the best possible intellectual property protection. This book focuses on the business side of patent commercialization, those decisions that involve everyone in the organization, not just the patent attorneys and the scientists.

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